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Author Archive for: "paul"
Alt-Rock Band Mossy Ledge Makes Triumphant Return with Chart-Climbing New Single, “All You Need To Know”
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Alt-Rock Band Mossy Ledge Makes Triumphant Return with Chart-Climbing New Single, “All You Need To Know”

After a 20-year hiatus, Canadian alt-rock band Mossy Ledge’s comeback is making waves in the music industry. “All You Need To Know”, now available on all major streaming platforms, [...]

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How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age
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How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age

The concept of branding has almost always referred to a business name and logo. But times have changed, as we all know, in this digital era with lots of noise. Consumers today are [...]

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The Forge and The Sam and Roma Mercanti Foundation Partner to Empower Medical Startups with $2,500 Awards
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The Forge and The Sam and Roma Mercanti Foundation Partner to Empower Medical Startups with $2,500 Awards

The Forge, McMaster University’s Startup Incubator, has announced a partnership with The Sam and Roma Mercanti Foundation to support innovative student-led startups from McMaster University. This [...]

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Paul Fitzgerald in RollingStone.com: What a Progressive Rock Metal Album Can Teach Brands About Sticking to Their Vision
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Paul Fitzgerald in RollingStone.com: What a Progressive Rock Metal Album Can Teach Brands About Sticking to Their Vision

Rush’s milestone progressive rock album 2112 is the second highest-selling album in the band’s catalog and regularly appears on all-time album ranking lists. Given its place as a cultural [...]

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Paul Fitzgerald in RollingStone.com: What a No-Show Concert Can Teach a Brand About Crisis Management 101
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Paul Fitzgerald in RollingStone.com: What a No-Show Concert Can Teach a Brand About Crisis Management 101

August 19, 1980. Alice Cooper is a no-show at his 8 p.m. concert at the CNE Grandstand in Toronto. Carnage. Swarming through the Princes’ Gates of Exhibition Place, 14,000 fans huddled in the [...]

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How to Tell Your Bullying Client to Politely (and Professionally) Get Lost
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How to Tell Your Bullying Client to Politely (and Professionally) Get Lost

By Dr. Paul Fitzgerald (PhD) It’s late in the evening, and while watching a sports game, the news, a movie or spending time with the family, a client suddenly calls, demanding their full [...]

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How Genuine Storytelling on Social Media Will Attract More Customers
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How Genuine Storytelling on Social Media Will Attract More Customers

When it comes to marketing, people crave authenticity more than ever. They don’t just want to know what you’re selling—they want to know you. That’s where genuine storytelling comes in. Telling [...]

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Paul Fitzgerald: The Top Five Apps For Gaining More Followers on Social Media
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Paul Fitzgerald: The Top Five Apps For Gaining More Followers on Social Media

Let’s be honest, who doesn’t want more followers on social media? Whether you’re a budding influencer or a small business owner, growing your audience means more engagement, opportunities, and, [...]

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Halton Entrepreneur Launches Bouche Mouth Tape to Help Transform Your Sleep
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Halton Entrepreneur Launches Bouche Mouth Tape to Help Transform Your Sleep

Imagine feeling fresh and energized every morning, ready to take on the day. Sounds like a dream… right? Well, it doesn’t have to be anymore. It’s time to turn that dream into a reality with [...]

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The Forge’s Boardball Takes the Court on Dragons Den This Fall
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The Forge’s Boardball Takes the Court on Dragons Den This Fall

Volleyball enthusiasts are in for a major treat this fall. Dragon’s Den, the hit TV show where entrepreneurs pitch their groundbreaking ideas and products to a group of successful Canadian [...]

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