Fred Cary is an internationally recognized, California-based entrepreneur with over three decades of experience and he is no stranger to failure and success.

But if you are an aspiring entrepreneur or want to reinvent your brand, you no longer have the worry about going it alone.

At one point in time, adventurous start-ups had to navigate the turbulent waters of entrepreneurship solo. However, there is now a beacon of hope for people of all ages who have that “next big idea,” thanks to Cary and his team at IdeaPros.

“Everyone has a big idea.  But it takes an enormous amount of energy and willpower to turn yourself into a doer instead of a dreamer,” says Cary. “If becoming a successful entrepreneur was easy, we’d all be lounging by a pool all day counting our money. In this game, you will experience more failures than successes, but it’s those who are driven by adventure and perseverance who will rise to the top.”

What makes Cary so unique and extraordinary is that he works alongside entrepreneurs, offering them the complete solution to launch their product or app on the market. And, he insists that his entrepreneurs find a greater purpose in what they’re attempting to accomplish. “Success is nothing if it doesn’t align with your sense of self and the contribution you were born to make to the world,” Cary states.  Whether it is a start-up, or an existing business needing help to build, expand, or reinvent, Cary helps create brands that will leave legacies.

Fred Cary: An innovator helping innovators

A seasonal entrepreneurial veteran, Cary launched IdeaPros in 2017 and since then has been helping scores of innovators launch their brands on the market here in the United States and beyond.

In the early years of his career, Cary helped establish a large, successful restaurant chain and spent time in music industry management. Later on, he became a nationally known attorney and obtained an international MBA, graduating at the top of his class.

His enterprising spirit and law-based business acumen have helped make him an entrepreneurial icon in America. On top of all that, he’s also had tremendous success at turning potential start-up failures into successful brands.

A case in point is one of his early projects: the launch of BoxLot, an online auction and sales platform capable of taking on eBay.

“As is sometimes the way in business, eBay took off while BoxLot floundered,” recalls Cary.

But rather than crumble under the loss, he says he transformed the experience into a win.

The software Cary developed for BoxLot was a systematized platform so ahead of the e-commerce boom that Cary says he repositioned the company as a tech outfit, eventually accepting an offer of $125 million just 18 months after launch. The experience of this 180-degree turn around would later help shape the philosophy behind his start-up that is now helping lots of start-ups.

There’s always a hole to fill

“Millions of new businesses open up each year, and although there was some help for them at different stages of their development, no one provided a vehicle to empower them from cradle to maturity,” explains Cary. “This hole in the entrepreneurial landscape is one that IdeaPros has set out to fill,” he says.

“Coming up with a great idea is one thing. However, the leap to producing a marketable product is complex, overwhelming, and fraught with pitfalls,” says Cary.

“The biggest obstacle facing any start-up is financing,” says Cary. “Not only for the initial stage, but also for what may come immediately after like: warehousing, staff, and logistics. The list is extensive, and you can’t build on your own dime.”

Cary and his team offer solutions designed to be the best fit for all types of businesses, for both start-ups and established companies looking to expand, even pivot.

Work hard, fail fast

Cary acknowledges that the concept of “fail faster” may sound counterintuitive for a budding start-up. But it is the type of hands-on, no-nonsense advice Cary says is what started his journey to success.

It’s a strategy that can only be gleaned from entrepreneurs like Cary, who have gone from start-up to business elite. With his first-hand experience, Cary says he can help other entrepreneurs identify the pitfalls to avoid.

“Not every idea is destined to take off from the start,” he says. “It’s all too easy for an entrepreneur to become so involved in their project that they don’t know when it’s time to rip off the band-aid. Pushing an idea or innovation that will not monetize eats up precious time and funding and it has the potential to cause serious demotivation.”

Cary helps entrepreneurs produce evidence-based statistics that prove why an idea or innovation needs to be rethought or rerouted. This strategy allows entrepreneurs to test their vision and, if required, reposition themselves for success.

“That’s what we mean by ‘failing faster’,” explains Cary. “No idea is imagined perfectly – if you want to be a winner, you must be willing to pivot, sometimes repeatedly.”

Only as good as your team

Cary believes that no one can do it all alone, so bring the right people on your team who are experts in their own fields.

“I can’t do everything, and this is why I have assembled the most amazing team of people. They are not only highly skilled but also determined and passionate entrepreneurs themselves,” he says.

The team’s track record speaks for itself, collectively generating billions in corporate value, sales, and funding. Their collective belief is that they are the “most comprehensive, strategic partner available for start-ups in the world.”

Today, Cary is helping over 350 startups, with 100 launched in just a critical couple of months.

Cary, a doer himself, has positioned himself with the right experts and he lets them do their jobs.

“I’ve always believed that micromanaging people is a waste of time,” says Cary. “You’ve taken them on for their incredible drive and specific strengths and entrepreneurial spirit, so let them get on with it.”

“Of course, you have to make sure everything’s heading in the right direction. But I don’t take people on to do things the same way I do. Instead, I tap into their strengths,” he says, explaining his desire to create the next generation of world-class, purpose-driven leaders.

“One of the things that makes us unique is that, although we are an idea factory, we make decisions that are not only made from a business sense but also from a moral sense. I believe we are doing our part to make the world a better place,” says Cary.