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Monthly Archive for: "November, 2024"
How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age
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How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age

The concept of branding has almost always referred to a business name and logo. But times have changed, as we all know, in this digital era with lots of noise. Consumers today are [...]

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The Forge and The Sam and Roma Mercanti Foundation Partner to Empower Medical Startups with $2,500 Awards
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The Forge and The Sam and Roma Mercanti Foundation Partner to Empower Medical Startups with $2,500 Awards

The Forge, McMaster University’s Startup Incubator, has announced a partnership with The Sam and Roma Mercanti Foundation to support innovative student-led startups from McMaster University. This [...]

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Paul Fitzgerald in RollingStone.com: What a Progressive Rock Metal Album Can Teach Brands About Sticking to Their Vision
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Paul Fitzgerald in RollingStone.com: What a Progressive Rock Metal Album Can Teach Brands About Sticking to Their Vision

Rush’s milestone progressive rock album 2112 is the second highest-selling album in the band’s catalog and regularly appears on all-time album ranking lists. Given its place as a cultural [...]

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Paul Fitzgerald in RollingStone.com: What a No-Show Concert Can Teach a Brand About Crisis Management 101
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Paul Fitzgerald in RollingStone.com: What a No-Show Concert Can Teach a Brand About Crisis Management 101

August 19, 1980. Alice Cooper is a no-show at his 8 p.m. concert at the CNE Grandstand in Toronto. Carnage. Swarming through the Princes’ Gates of Exhibition Place, 14,000 fans huddled in the [...]

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